Lenz is Japan’s most sophisticated social listening platform and combines broad coverage for monitoring and a comprehensive toolkit for in-depth analysis.
Lenz provides marketing, communication and consumer insights professionals with an effective tool to utilize social listening for broader research and business objectives including :
- BRAND TRACKING – track and measure activity and sentiment on a brand or company
- PRODUCT TRACKING – track and measure activity and sentiment on a product or category
- COMMUNICATION TRACKING – track impact of campaigns, press releases and marketing activities
- INSIGHT GENERATION – mine social media activity for consumer insights on a brand, product or category
- TREND DISCOVERY & TRACKING – search consumers’ online exchanges to uncover hidden needs and wants
- COMPETITIVE INTELLIGENCE – track and measure activity and sentiment on competitors
- MARKET INTELLIGENCE – collect information and insights on a particular market or industry
- SEGMENTATION – classify social media users and identify key influencers
- CRISIS MANAGEMENT – monitor online activity to effectively manage communication in times of crisis
- AD / PR / COMMUNICATION TRACKING – track campaigns, press releases and other company communication
Lenz is used by some of Japan and the world’s leading brands across categories including automotive, consumer goods and B2B.